Business IdeasGM India launches Chevrolet Aveo Special Edition
General Motors India today launched the Chevrolet Aveo Special Edition, which takes the popular sedan to an entirely new level.
- GM India plans to export proposed mini car - GM India to increase ad spend to rev up brand image - It's business as usual for GM India - Damage control - GM to expand used car business over five-fold - GM India is no affected, says company
“In order to retain excitement and refresh the interest in the vehicle, we keep making changes which will add value to the product and customer appeal. We have made some exciting changes in the Aveo to make it even more appealing and attractive,” said P Balendran, vice-president, GM India.
The Aveo Special Edition offers a host of exclusive features depending on the model, including height adjustable driver’s seat, rear armrest with cupholders, c hrome inside and outside door handles, leather steering wheel and gearknob, illuminated key cylinder (all-new feature), driver airbag, leather upholstery and anti-lock brakes.
“The launch of the Special Edition of the Chevrolet Aveo is a testament to the importance that GM India attaches to maximising customer satisfaction. With its exclusive features and outstanding value for money, it offers our discerning customers another ideal option for meeting their driving needs,” said Balendran.
The Aveo is being rolled out in more than 140 countries around the world, including several European markets and the United States.
General Motors India is a wholly owned subsidiary of General Motors Corporation. GM produces the Chevrolet Captiva, Chevrolet Optra, Chevrolet Aveo, Chevrolet SR-V, Chevrolet Aveo U-VA, Chevrolet Spark and Chevrolet Tavera for sale in India and operates state-of-the-art manufacturing facilities in Talegaon, Maharashtra, and Halol, Gujarat.